Around the world in three days – International Tourism Fair Berlin
by Dirk Röder
ITB is one of the largest tourism trade fairs in the world and a good opportunity every year for FORTE CULTURA to familiarise itself with trends in the tourism market, meet members and make new contacts. The new ITB meeting app is helpful in this regard, which this year ensured a tight schedule with 37 contact requests.
For example, there were exciting discussions at the trade fair stands of South Korea, Malta, San Marino, Gizycko, Warsaw and Lubuskie (PL), Kiev (UA), Brandenburg, Bavaria, Hesse and Rhineland-Palatinate (DE), the provinces of Alessandria, Trentino and Aosta (IT), Corfu (GR), Kaunas (LT), Namur (BE) and Andalusia (ES).
Intensive discussions on planning the upcoming FORTE CULTURA Congress 2026 in La Línea de la Concepción at the Andalusia stand
from left: Inmaculada Escuadra Sánchez, Dirk Röder, Eli Borrego Marchena
Photo: H.-R. Neumann
At the Cyprus stand, Fikret Yeterli, General Manager of Tourplus Cypruseven to join FORTE CULTURA. He had already got to know our network during Dr Hans-Rudolf Neumann’s pilot and study trip in 2024.
Fikret Yeterli, General Manager of Tourplus Cyprus signs the FORTE CULTURA membership application form
We are already looking forward to next year, when the world will once again be a guest in Berlin – and FORTE CULTURA will be right in the centre of it.
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